Selling real estate on your own, you will spend a lot of time placing ads, telephone calls, and showing the house to potential buyers.
But on the other hand, you have complete control over the situation and you yourself set the cost and terms of sale.
Selling real estate is associated with no fewer risks, time costs, and difficulties than buying.
Usually, owners want to make a deal quickly and profitably with cash buyers.
Professional assistance in the sale of an apartment allows you to achieve both goals.
With experts, it is easier to avoid difficulties in paperwork, and their knowledge of the market will enable the seller to get the maximum value.
A. How to prepare a house for sale
Preparing your home can also be an exciting activity that will open you up as a designer, an architect, and a jack-of-all-trades.
Make your home attractive and stand out from the rest with a unique touch.
It can be a weather vane on the roof, a beautifully wrought iron gate, a freshly painted fence, a cozy bench, or a fashionable mailbox next to the entrance.
The house and the area near the house should be clean and well-groomed.
Before selling a house, it’s recommended to do a small cosmetic repair:
- get rid of cracks, stains, chips, scratches, glue wallpaper, whitewash ceilings, etc.;
- decorate the most noticeable places in the house with bright curtains, a vase of flowers, or a wall sconce;
- emphasize the positive aspects of rooms and spaces. For example, one is sunny, the other is cozy, the third is ideal for a library or office if you move a table there and put several shelves;
- see your own home through the eyes of a buyer.
1. First impression
Psychologists say that people make a purchase decision in the first 15 seconds, so get the buyer interested even before they arrive at the house.
2. Neighborhood matters
Keep in mind that the value of your home is only determined by the standard of living around it.
Expensive repairs, a beautiful garden, or a swimming pool in your house are not decisive factors in the sale.
In other words: the richer your neighbors, the more expensive your house.
3. Focus on a buyer’s goal
In the process of communicating with the buyer, find out the true reasons for the purchase and focus on them.
If the buyer loves barbecue, don’t forget to show him a place in the backyard where you can have parties.
4. Tidy up garage and outbuildings
Having a garage is a big plus. However, inside it is necessary to put things in order, hide tools, and install brighter lamps.
If there is no garage, it is advisable to prepare a flat area that can be used as a parking lot for a car.
5. Evaluate the features
Remember that the key factors for the buyer will not be the advantages of the house, but its disadvantages.
Evaluate in advance the circumstances that may force you to discount (noise from passing traffic, bad roads, ferrous water, etc.) and increase the price by the amount of the expected discount.
6. Be ready for a show
If you’re planning to sell your home quickly, it pays to be ready for a lot of showings to potential buyers.
They may be brought by a real estate agent in your absence or, in the case of a self-sale, you will have to deal with them yourself.
7. Be hospitable
For example, bake cookies and treat the buyer – you will conquer him not only with a pleasant smell in the house, but also establish a friendly relationship. Offer a drink.
Be sure to tell about all the shortcomings of the house. But don’t forget the benefits.
8. Prepare the documents
If the house that is for sale has all the documents ready, the transaction will take place much faster. Therefore, it is better to take care of collecting all official papers before the start of the shows.
9. Create the advertisement
Your ad is the first impression potential buyers have of a home, so you need to put your heart and soul into it and use all your creative skills. Take high-quality photos, shoot a video and write an honest and as informative text as possible.
10. Assess the state of your home’s renovation
Change the wallpaper for lighter or brighter ones – create a fresh and pleasant look. Remove excess furniture and belongings.
Remaining put in order or update. Tidy up plumbing, communications, sockets, etc., which a potential buyer can regard as a disadvantage.
- Smart Ways to Finance Your Home Improvements
- 7 Smart-Home Upgrades to Help Sell Your House
- How to Increase and Use Your Home’s Value: A Comprehensive Guide
B. How best to sell a house: through an agency or directly
Organizing an independent sale of a house is much more difficult than entrusting this matter to experienced professionals.
That is why 80% of people prefer to contact real estate agencies and not waste their time and effort trying to profitably sell a house.
Realtors take care of everything:
- formation of an effective ad with high-quality professional photos;
- search for buyers;
- communication with potential buyers;
- demonstration of the house at a convenient time for the client;
- agreement on the terms of the deal.
The most important thing is to find a qualified intermediary working for a trusted company, and then you don’t have to worry about selling your house.